Have been there a couple times to get the necessary accoutrements for my bike. I went there on recommendations from friends who also live in the hood. Everyone I have come in contact with there have been very helpful from go and thankfully down to earth! I am far from a bike aficionado (haven't ridden one in more than a decade) and often find bike shops or specialty shops a little snooty and/or intimidating. These people are far from. I saw an assortment of customers in there from people looking at high end bikes to a guy bringing in his old beater for a spring tune up and everyone was treated the same. They seem to know what they're doing and friendly to boot. This will be my bike store.