Luv-itz is one of Vegas' worst kept secrets for sure. Definitely not a tourist spot by far, as its far down Las Vegas Blvd, into a less glamorous part of town, but believe me the trip is worth it.
Awesome sized portions of delicious dreamy custard, with dozens of different sundae options, even though the western is what everyone in their right mind should order!
Just make sure you bring cash, as Luv-It still does not take credit cards!