Very cool concept,no pun intended, this was only my 2nd time here...I am a big ice cream lover but, this isn't grabbing my ice cream lovers heart in me. I enjoyed hearing a big gentleman that was working there the 1st time I went there described what he was doing as he prepared my order but, he wasn't there the 2nd time and honestly, I can't say there will be a 3rd time...sorry. It's expensive and not very good. The "big guy" at least made it worth the price of the ice cream due to his awesome personality but,without him it wasn't worth the price. I miss the good old ice cream days of the 80"s (i.e., Swensens,31 flavors & Farrells)where you didn't need a great personality to sell the ice cream...the ice cream was so good it sold itself.