I haven't been to the store yet, but I've eaten their cake a few times and WOW. Really amazing almond-flavored pound cake and delicate and delicious butter-cream icing. Really one of the best cakes I've had in a long time. I can't stand Costco/Harris Teeter cakes, so it is great to find a place like this with really good quality ingredients.
It's too bad they don't have a cafe area for coffee and cupcake/cake slices because it would attract a lot of attention. While I have very few occasions to buy large cakes, I can always find an occasion for a cupcake...