This is as authentic as it gets!! My in laws brought the hubby and I to this place to get an afternoon treat and boy where we in for a treat! Word on the street is that the line for this place normally wraps around the building, but when we arrived we were able to walk right in. The server allowed us to try different flavors before we made our selection. If you purchase a medium size you can get two flavors and if you choose a large you can choose 3 flavors. The medium size is more than enough to eat alone, but if your are big on sweets go for the large! All of the flavors I tasted were amazing!Once I tasted this place I had flash backs of when I used to live in Europe and had amazing gelato and ice cream there, this tasted so close to that! I wasn't able to finish my ice cream because my husband finished mine for me, but I really enjoyed what I tasted and would love to go back when I am back in Phoenix.