I have to admit that I do know the owner, but I have adored Pepe's food long before he began to share his talents with the wider world.
I used to help him make his tortilla and salsa on his balcony years ago when he was first selling his incredible products at St. Lawrence Market.
He then went on to open the gourmet Mexican restaurant, Frida, on Eglinton which one of my family members said was some of the best food in the city -- something you don't necessarily think of when you think about Mexican food in Toronto.
Pepe has moved on from Friday, but Mad Mexican is going strong. They simply make the best chips and the best salsas I have ever had, hands down.