This is a non-pretentious bridal shop in a small plaza. It's easy to dismiss from its exterior. The staff were knowledgeable. They carry a fair bit of selection, but not as extensive as the others. The price point seems to be medium.
That being said, they were also great with advice on a lot of other wedding planning suggestion. While they do not go out of their way to fuss over you, the attitude is genuine, telling you what works and what doesn't, and what's in season.