I'm not sure why the other reviews here are so harsh. To me B Good is on par with other 'real' or 'healthy' food options in the Financial District. It is no more of a rip off than IQ, Kupfert and Kim or Chipotle might be. Perhaps the location is one block too far for the lawyers and investment bankers and too expensive for folks venturing south of the Eaton Centre.
The inside reminds me of Chipotle, only much cleaner and much brighter. It's all wood with green chairs for accent. They have an efficient queuing system, ample seating for lunch and free WiFi. The food comes out quickly even when busy.
The key food offerings are kale and grain bowls, burgers, salads and healthy smoothies. The bowls are substantial in size and a bit different to other nearby offerings. My favorite thing to order is a burger. They have a variety of patties (including vegan) and you can select your add ons from a custom list of suggestions. I like Westside the best. Of the juices I recommend the Big C and acai berry. Lucy Blue tasted a little too much like cinnamon.
One other big differentiator for B Good is their above and beyond loyalty program. I've been offered gifts (complimentary food items) numerous times for downloading the app, participating in competitions and as an apology if I've ever had to wait. They've also let me try new items in advance of them being added to the menu. The app itself is also fairly sophisticated - you pay or redeem gifts by via QR code scan. They track your purchases for loyalty rewards etc. It makes me feel like they value their customers.