I don't shop here for the good deals. I shop here because the folks that work in every department are the friendliest grocery store employees I have met. I worked in two grocery stores. I really cared for my co-workers, but no one I have worked with were as friendly, helpful and kind as those that work here. I could give my money to cheaper stores, but I'm okay spending a little more because I know I'm going to have a nice time here. :)