I was living super close by when it first opened and I remember when AYCE was $14 at lunch... Now it's $17 (at least, as of today).
Variety is great; service is better than most sushi places, at least for AYCE (like they don't forget items that you've ordered and the staff are reasonably friendly); I just wish it was cheaper... I'm going to try their lunch menu soon - it looks pretty good and fairly priced.