Where else can you go to an optical store, buy sunglasses for your gf, and have them write them as prescription glasses for you so that you can claim them for free for your benefits?
This place is full of crazy scams like that.
Movies you can get for $2 a DVD (For movies currently out in the theatre, to those available for rentals). You can get the whole Turbo Jam set of 5 discs for $10.
Food is good in this place too, especially in the food court upstairs. A guy makes noodles fresh and in front of you while you watch and wait for your food.
Would advise you not to use your credit cards here though, cash basis is most common, plus they could possibly copy your credit card and you see unknown purchases on your account at a later date.