I would be more of a fan of TJ's if it wasn't always so crowded in there. The store is tiny and the aisles are too small for the number of people that frequent the store. It's frustrating to have so many rude soccer moms bump into you or block half the aisle while they are on their cell phones or gossiping with the other ones.
But, there is a reason to go there. First, they have a good selection of organic produce at reasonable prices. The dried fruits and nuts are great too. I buy all my son's organic juice there because it is cheap and good.
The cheese selection is great for the price point. You can find the exact same cheese at Heinens down the street for a couple bucks more. Boo to Heinens. You can also get some great, sustainable frozen fish here. We always stock up on the mahi-mahi to make sure we have it on hand.
The wine selection is fine. There are better places to go in the area. Sometimes you can find the diamond among the cubic zercs, but that is a rare find. And for those of you buying case upon case of Two-Buck (or however much it costs) Chuck, just stop. Life is just too short to drink that crap.
Very child friendly by the way. They always give my boy a balloon, which he loves.