I like it. It's not as huge as Market District, chainey as a Trader Joe's, or preachy as a Whole Foods, but I like it. I enjoy it for the pasta salads, sandwiches, and sushi made fresh there. It's a good place to stock up on the way to a picnic. The access is easy. The lines are short. The store isn't huge. It reminds me of the days when these markets started popping up. My wife doesn't like it as much as Whole Foods which in my opinion has gone down hill as far as the fresh and hot to go food is concerned. They may not have organic diapers or Soy Chapstick, but I enjoy the simplicity of the the store.