I went in for the first time yesterday and I'll say it's an ok store. I didn't see anything stellar about it that made it different from Sephora or Ulta - and that probably because I felt harassed by the staff with their over whelming "hi, can I help you? Are you shopping for any in particular?" I only say harassed because I couldn't "shop" without one girl asking me the above and then walking away when I said no, to not less then thirty seconds later being asked AGAIN by another associate. I had to leave and honestly will not be back.