Did I just have a $4 piece of "from the freezer" cake? My partner and I stopped later on a Sunday afternoon for lunch at Madison Sourdough next door and decided to give MSCo a try. The shoppe ambience and menu suggested that upon our first bite we'd need a few moments to savor the goodness but that was not what was to come. The simple vanilla buttercream cake was dry and flavorless and clearly recently frozen. Perhaps we chose the wrong day but I've no idea how this place has such positive reviews. There are other more deserving dessert shoppes in Madison!