I consider myself a frozen yogurt connoisseur. I have tried just about every frozen yogurt store in Las Vegas : Yogurt-land, Menchies, Yogels, TCBY, Red Mango, Yofresco, Cherry on Top etc so I really know yogurt.
However, I realized now that what people really like from frozen yogurt places is yogurt that tastes like ice cream which means creamy and no tartness. In my book, yogurt should have a certain tartness to it. However, U-Swirl does offer a wide variety of flavors and toppings to choose from so you are not limited to the tarts or the creamy flavors. The seating area is roomy and the decor is much better than Yogurtland. I also think they charge a little bit more per ounce than Yogurtland but I'm not sure since some of them have also raised their prices. Gotta love the self-serve!