I was so excited when this place opened in my first semester of grad school. And then I tried it. And it was bad. Bad.
Toronto is a void for good mexican food, so it's not like the place had strong competition (this was also the pre-Chipotle days, and while I would never eat Chipotle in California, it's the best Toronto has). Still, it was perhaps the worst Mexican food I had in the city. The rice was cooked with canned veggies, the salsa might as well have come out of a can (it probably did), and none of the flavors in a simple veggie burrito meshed well. On top of that, it was pricey for what you got.
For a place called Burrito Fresh, it's really not that fresh. Or good.