Came here on their grand opening, and was greeted by a bunch of smiling faces. The staff was extremely friendly and approachable. The inside has a vibrant and inviting atmosphere, with white toned walls that gives it a clean and comforting look.
You get to sample all of their delicious favors in small cups before you commit. Everything is self serve, and they charge per unit weight. It's going to be cheaper than any froyo anywhere else.
They have the traditional flavors of chocolate and tart, fruit sorbets and of course, the specialties. Their red velvet, ice cream sandwich bar and dulce de leche were my favorite flavors. You can tell how fresh their yogurt is because of the rich and firm texture.
On top of the great flavors, they have some amazing toppings. You can find anything from fresh fruit to mochi bits, fudge brownies to peanut butter chunks, Heath bars to butterfingers.
Definitely the best froyo I've had in Madison so far. I got a loyalty card, so I know I'll be coming back as often as I can.