I lived in Willoughby and have never ventured in to Lure until now. They only have later hours but it was worth the trip. I ordered a miso and a couple of maki rolls, not to die for but defiantly hits the spot. Lure is a little bit more pricey but I used the Yelp deal, $10 for $20 gift certificate so it wasn't as painful of a check (without alcohol). I don't think I would make this a frequent go to though.