Every time I am in Phoenix I stay in a hotel for work, so I don't actually grocery shop. The first time I went here was to pick up some water and snacks for my room. They had a sushi sample and it was AMAZING. I bought a couple of boxes and brought it to my coworkers for lunch. They all loved it too! It is really hard to find good sushi in a grocery store, but Fry's sushi guys are awesome. This is now a must-stop for every trip . . . I choose this over going out to lunch or dinner. Definitely 5-stars for the sushi!!