Definitely the weirdest/fanciest grocery store I have ever been in. We just moved to this area and I feel like a Beverly Hills housewife when I shop here. Came here last friday night for groceries and I walked by people watching sports updates and drinking wine while I shopped for produce. There is also free valet, covered parking, car wash service while you shop, an area to take cooking classes, and a book section with a sliding ladder! This place is like a one stop shop!
Prices here are about the same as any other fry's. Look out for items on sale and the participating items for the "buy 10 get $5 off" deal. With sale items and our fry's card, we bought a ton of food for about $75. Nice to save a lot of money and feel like a million bucks doing it!
Oh and try the fried chicken, it's dellliiiicious.