OK, call me lame, but I actually enjoy this place. I even go out of my way when I'm at AZ Mills to walk ALL the way around so that I can check it out. Maybe it gives me just a little bit of that "over the top" VegasISH themed whatever (since I'm not popping for a trip to sin city at the present time), but it's certainly a kid friendly atmosphere. You can't argue that it doesn't have much competition in the Valley of the Sun (and heat and dust).
So, I've perused the menu and would certainly not go out of my way to eat a meal here based on prior reviews. I am, however, reviewing it based on my experience with a mid-day cocktail last week which was KILLER. My partner and I ordered a large (21 ounce) Margarilla which is a frozen Cuervo Gold (I believe) margarita with orange sherbert. It ROCKED and I had a serious buzz on the way out. At $10.99 each, it's not cheap, however, the bartender did give us a souvenier glass to take home. And, I got to sit on a zebra barstool :)