The service here matches the ambiance. If your going to spend big dough on a pair of shoes, it's nice to feel pampered. Elegant men bring you fabulous shoes to try on while you watch the world float down Bloor Street. Christian Louboutin shoes and boots are my true love, along with Salvatore Ferragamo and EMILIO PUCCI. Fear not, walking around in this beautiful store and getting a contact high from all of these amazing shoes may make you irrational enough to pull out the plastic. I guess there's a lot better things you could splurge on - like the rent but what fun is that?