This place is located in a residential neighborhood on a residential street and the people living around the area are constantly disturbed in the very early mornings with trainers who are insanely loud. And this would be around five in the morning during the week, and around seven/eight in the morning on the weekends. They used to physically put their speakers outside on the sidewalk and play their music for the entire neighborhood to hear, or keep their doors open playing loud music, but that didn't last long because of the police. Now they've resorted to obnoxiously loud yelling in the streets during the wee hours of the morning. The sheer amount of rudeness, disregard and lack of consideration shown for the residents that live in this neighborhood is unreal.
I love supporting local businesses but I couldn't support this business even if I wanted to. This place has lost a great local/residential customer base simply because no one wants to help contribute to the amount of disturbance being caused to the neighbors living in the area.
Bottom line is if it's people that you care about (being a 'fitness' company and all), then you would care about ALL people, whether they are residents in the area, or the people paying you to train them.