I always make a point to stop in here when we're at the mall because I love the Marvel tsum tsums blind bags and I just can't find them anywhere else.
During my latest visit, I spent some time wandering the store as my new Doctor Who obsession left me with the desire to add a small Doctor Who item to my bookshelf. Luckily for me, the store had a case of Doctor Who items in the back which were 50% off while I was in and I was able to find a little Doctor figurine.
The shop is definitely more for teenagers and adults, though they do have some toys meant for younger children. They have a fairly large Pop! Figure section, but it's kind of unorganized and can be hard to find the category (like avengers or Disney) that you're looking for, much less the specific figurine that you're hoping for.
Ultimately I like the variety of toys and specifically blind bags that they offer and I'm looking forward to going back. This is a great place to stop in at and just see if something catches your eye and you'll definitely end up spending more time in here than you plan to.