I have been buying glasses for years and it's usually a very straightforward experience. You pick the style, the optician fits the frame to your face and you're pretty much done. But what happens if there are issues with the product? This is where most optical stores could never compare with the incredible customer service at Zoom Optical. I discovered this small optical boutique via a Google search when I went looking for a bespoke frame that almost no one else carried in the Toronto area. The staff was immediately welcoming, helpful and attentive throughout my fitting and purchase of, what are now, my favourite pair of glasses...ever! Unfortunately, there were a few technical issues with the frame and lenses when they arrived. I mostly dealt with Monica at Zoom Optical and she was nothing short of amazing in going above and beyond to make things right. Her perfectionist drive to make things as great as possible was all the more impressive because you could actually feel her passion for making the customer happy. Ultimately everything worked out even better than expected which prompted me to write this review for a company that deserves heavy praise for their efforts. Blown away by the people, the service and the product. Wish I could give it 10 stars. Thanks Zoom!