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  • Good but way overpriced. I get that doughnuts are the new cupcake and enjoying its gourmet phase. I also get that rent in the financial district is not cheap but other places offering doughnuts for a third of the price (i.e. Tim Horton's) isn't enough to justify the premium. $3.00 vs. $.95 is enough to make you pause, no matter what your income is. I also gasped when I saw that the price for a dozen doughnuts is $30. I think making rent payments can still be attained by sales volume over profit margins but I guess they want to be viewed as the "elite doughnut." The doughnuts are good but not great and certainly not three times better than Tim Hortons. I'm not sure if they are baked on-site rather than in a factory in Oakville but they are probably better suited to bear the "always fresh" marketing statement. They have a wide variety of unique flavours usually borrowing ingredients from desserts found in fancy restaurants and of course some using whole pieces of bacon (a nice touch). Personally, they aren't the best doughnuts I've ever had either but I did finish the ones I tried. What it boils down to is the price point they feel their product deserves and I don't think they are that much better to warrant it. If they want to stay with their current prices and selection, I'm sure they'll be fine until the demand for gourmet doughnuts fall off as the next trend takes over. Can't blame a company for getting in and capitalizing. If you ask me, I wish Krispy Kreme hadn't shot themselves in the foot with their rapid expansion over 10 years ago but at least they are still hanging on with a couple of locations in slightly central areas.
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