Amazing customer service, great selection of bridal gowns, AND a super fun selection of dresses, casual clothes, and jewelry. This is a must stop if you are wedding dress shopping in Madison. The atmosphere is inviting, you can browse dresses, and there were plenty of off the rack gowns. Found my gorgeous wedding dress here and couldn't have been happier with the customer service. Nikki went above and beyond to make sure I was happy, comfortable, and didn't leave without trying on every dress I had in mind. She offered her ideas, but was not too pushy. They also have a very fun selection of clothing. Love this place and will be back again and again!