Ulta is not usually my choice for makeup needs and my last visit validated why. Makeup stores are equivalent to heaven for some (ok, me) so when going there I expect the experience to be pleasant. I came in to get a gift card for a friend and the cashier was SO rude. There are no smiles or small talk, she asked me if I had a Ulta point cared which I thought I did. She tired to pull it up with my phone number and couldn't find it. The next step, usually, is to ask the customer if they'd like to sign up for one, right? Well, not here. She just moved on and told me what my total was. I'm sure the cashier does not care, but why would I shop in a place where I do not feel welcomed?