I first went to Dozens about 2 years ago and this place, along with other cupcake boutiques, made me shake my head at the whole cupcake phenomenon. Every time I see the enticing daily flavors on the store window, I have to resist bc I know I'll just be disappointed. The flavor is all in the frosting, and I'm a firm believer that flavor should be in the cake before all else. IF I'm going to pay 2.50 for a 2-bite size cupcake I expect revelations (this has happened only once at a cupcake place in austin). I do wish the best for this place though, the people there are great and it's presence does add some sweetness to the neighborhood.