These guys have great competitive prices, and an online store where I can create a wish list. I like picking out the gear I want to buy ahead of time online, then they can easily look up my list when I drop by the store. You won't find pushy sales people, just an extremely knowledgeable friendly staff.
I like the variety of guns they carry, There's always some unique guns that typical gun stores make you special order. I recently bought a DPMS Arctic Panther AR-15. You don't usually see a white AR in a gun store in the desert.
This is a locally owned and operated business. Drop in and see for yourself, you'll end up being a loyal customer like me. :-)