There's a lot of comfort in the familiarity of a good deli, even if the traditional preparations aren't the most exciting. In any other context, a matzo ball soup or a brisket sandwich, piled high with no supporting players on a plain white bun, would seem boring and ordinary. In the context of a the traditional Jewish deli, it's what you came here for. You know what it's going to taste like before you even walk through the door. From this perspective, it's easy to see why Miracle Mile has become so popular - they give their customers exactly what they want.