WOW - that's all I can say. Many burger joints are hyped up, like Five Guys. Their burgers are truly average and not worth the hype at all. I compare all burgers to Red Robin in U.S. (best burgers in the world) and didn't expect much from Burger's Priest. I was wrong. I don't know how these guys prepare the meat, but my god it's juicy. It has the kind of fat mixed in only higher quality meat has. Yes, some people will not like it. Likely the same people that prefer McDonalds meat over The KEG. But those who appreciate high quality meat will LOVE these burgers. My only regret is waiting so long giving these guys a chance. Instantly addicted!