I have been going to this store since 1992. I had moved here from NYC and was used to going to great crystal and magic stores who catered to serious pagans and other healers in the 1980's. this store is the best in phoenix. If you're looking for books, they don't focus on that here. Luckily here they keep a great selection of crystals and stones, and natural oils and incense- and tarot cards. They have a good selection of jewelry and some angel statues also. The owners are very nice people and this is their family business. Love this place and I hope they stay here for years to come!