Aroma's concept is more similar to an Italian deli cafe than a Starbucks cafe. I like that it has a decent sandwich, salad and soup lunch menu. The cakes look sinful, though I have never ordered them. The power breakfast is a good deal because of the fresh ingredients. The Matcha Tea Latta is rich. The espresso is not half bad, but I have had better at, of course, an Italian cafe. I have never tried their cold beverages.
The ambiance is contemporary, inviting, and minimalistic. The servers at counter are polite. They did get my orders wrong once, so the inexperience shows.