I waited a bit until the rush died down and then decided to check this place out. Located inside the Eaton Centre, it's big (2 floors) and bright and airy. Everything is stocked well and clean and neat and there are several sales associates around if you need assistance.
Their main focus is their jackets - the first floor is 90% their lightweight puffy jackets...I have my eye on one but will wait a while since I don't need it now. Their colour palate (except for the coats) is fairly muted - don't expect bright colours or lots of prints. It's a lot of basics with a few interesting pieces.
The second floor is kids and more women/men items and the jeans are on this floor. The prices overall are ok - I saw a few things I liked but didn't try anything on so I can't say really the quality or fit are worth the prices just yet, but it looks (and feels!) like a lot of their fabrics are the higher quality cottons, wools, etc. So maybe it is worth the price.
I think I will definitely keep checking back for some pieces to add to my wardrobe. It didn't knock my socks off just yet, but when it does I can pick up another pair here!