My first time through...initial thoughts were Food 4 Less...not a good thing lol
But I was pleasantly surprised when I saw the prices on the fruit and produce, and the quality looked more fresh than the Albertsons near the house.
I like their cheese selection here, and the prices seemed almost half price compared to other places in town on the better selection stuff.
Only complaint I could find to give, like others mentioned, is the layout of the store. I kept running in circles looking for things, but after a few go's I should have it down.
I might start shopping here more often :)