Had a positive experience buying new tires here. Did my research online - Discount Tire website is great at helping you get a head start on tire options and you can read reviews on each.
Once at the shop, staff was friendly and knowledgeable. They helped me make final decision and actually recommended the less expensive of my two final options, so they weren't trying to upsell. Service was fast and efficient, and you get lifetime rotation and balancing on tires.
One tip: Call ahead to make an appointment and they'll get your car done even faster since you won't be on the waiting list with walk-ins.