Maybe b.good should have been striving for "b.great". Had the burger "West Side" style which allegedly was to include avocado, cilantro, fresh salsa, chipotle puree, lime. I'm not even sure which toppings actually showed up to the party. It was less of a party, more of a small social gathering in which everyone stood awkwardly off to the sides of the room, sipping their drink and looking dolefully at the clock every few minutes.
Also the bun to meat ratio was disturbingly off. Don't get me wrong - this thing was edible, just not really enjoyable. I will not b.going back.