It's a very small store version of American Outfitters.
Lots of 'STUFF'. (junk)
Antler themed stuff, cliche salt & pepper shakers, $135 no-name sunglasses, with MADE IN CHINA embossed on the inside of the arm. I've seen the books they sell here on http://amazon.ca for HALF the price.
I must not forget the 50% markup. But maybe that's a cliche too.