My hubby is a hunter & loves to fish, so this is one of his favorite stores. He decided to buy a crossbow and Fleming (I think that was his name) in that department was so helpful and gave a lot of great information. We also spent some time looking at rifles and the guy in that department (I can't remember his name) was super helpful as well and really knew his stuff.
Today in the age of Internet shopping, it really is important to have excellent customer service and having employees that know all about the stuff they are selling sets this place apart.
Plus, it is nice walking through the store & checking out all the cool displays. Our only disappointment on this visit was that the cafe was closed... we were going to get some sweet treats.