The major benefit of Fresh and Wild is that they are convenient and almost always have what I'm looking for (although once they were out of curry powder, which just seemed plain wrong to me).
The major downfall is that it is ridiculously expensive.
The pre-made food is tasty enough but not worth the price. Their coffee is mediocre. Their desserts are pretty tasty but again, somewhat expensive. Some of the staff are wildly helpful while others almost always sneer at me.
If you have any other option, I suggest exercising it. That said, when you're in a bind this place will fill the gap and maybe you'll get one of the few helpful staff people to tell you where to find things in their confusingly organized store.