The hype is so justified here. This is some of the best stuff I've eaten in a while. Even non seafood lovers who I've brought here are hooked on the poke bowls. The fish is so fresh that there isn't even a hint of "fishiness." I can't wait for their Uptown Plaza location to open. Like so many places in Phoenix right now this is a hidden gem in a dumpy strip mall. Everything is fresh and delicious!