The quality of the coffee is excellent, and price is cheaper than other competitors nearby. Service is great, the baristas are always so friendly and cheerful, and I just can't get over how pretty the latte looks every time. I love it how it's so quiet and cozy here, no people getting in and out all the time, or really loud coffee shop music, and people spilling coffee drinks everywhere, you can study, read, or have a nice uninterrupted conversation with friends. I'm going to designate Baldwin TAN as my regular meet-up and get-together coffee place!