I love that they take the "hunt for organic" out of the equation.
Some prices are inflated "Beyond" and "Daiya" products are priced less at larger stores, same with a few other products. That's my only gripe, that I can't call it my one stop shop. (10.99 for a 1 pound bag of frozen strawberries!)
Produce super fresh, staff very friendly. The store is pretty clean, but a little claustrophobic space wise in the vitamin area. Store is actually the perfect size.