This is my favorite sushi place in the phoenix area for a few reasons...
portions are well sized for the price
quality is always high
they have escolar, which I love - and the best place I've ever had it raw.
they have fresh, real, wasabi
the owners are great people!
I wish they had better appetizers (I've never been happy with them so I no longer get them) and desert (I don't like mochi and the others are not very good IMO)