One of my absolute favorite cinemas! It's a great place to watch/rewatch second-run titles, and for $3 it's the best deal in Madison.
Although it isn't the most elegant cinema on earth, it's miles above most multi-plexes out there, and the staff is very friendly. Market² is one of my two favorites in Madison, along with Marcus Point for new releases.
They project actual film here! The projection quality is very good for a second-run cinema--when considering that everything they receive has been played already--and the sound is excellent.
Update: They are now projecting digital. I love real film, but the digital here is calibrated properly and looks beautiful.
They get the big movies and some real gems. I've caught some incredible movies here that just weren't being shown anywhere outside of Chicago.
Market Square gets five stars from me any day of the week.