It's fun, and it's a novelty, but this is a case of you don't really get what you pay for. If you want to buy Hershey's merchandise, I think you're fine. If you come in here to buy Hershey's chocolate, be prepared to pay way too much money. I do like the fact that I can get all of my favorite flavor of Jolly Rancher (sour apple) instead of sharing my Jolly Rancher bag with other flavors. I'm not a person who wear merchandising for stores, so this one is a little lost on me. It's good for the Vegas strip and for families with kids, but a bit on the pricey side.