This review is long overdue, just never thought I had the need to do it since my sister had already written a review in 2010 (keep scrolling down, you'll see her review - she's the one from Cali).
I have tried my fair share of GTA patisseries that offer macarons in their menu, from this year's macaron day to my own macaron tours (versions 2010 and 2012). Ruelo is BY FAR still the best in the city. Unless I haven't tried the macarons at a certain place, I have decided to just stick to Ruelo for macarons (with the exception of a lady that sells macs at the Aurora summer market - her pistachio flavour is very good!).
-1 star
A) They don't have all the macaron and cake flavours available. They rotate except for the regular flavours.
B) Their macs and cakes are pricey. Macarons vary from $2.50 to $5.00 a piece. Single/mini cakes are over $5 a piece.
They use good quality ingredients, their cakes are very pretty and the macaron shells are the right texture. My fave mac flavours are creme brulee and salted caramel. Their Ruelo flavour, both macaron and cake will satisfy any chocolate lover.
Ruelo gets a solid 4 stars.
Parking at Time Square can be a hassle and the shop can get real tight when it's busy. Glad they opened their shop at Yonge n Eg, it's bigger and somewhat closer since I moved downtown.