This place opened while I was in college, perhaps my junior or senior year (approx 2007-2008 ish). I never shopped here for the longest time, cause from the outside-looking-in, it looks like an expensive boutique with high-priced clothes. After stopping in for the first time, though, I was obsessed! Clothes were definitely affordable for college girls. Granted, I'm not in college anymore, and haven't shopped here in a really long time, but I enjoyed it while I lived here.